Decision-making styles in the age of omnichannel retailing
- Creator: Muthaffar, Aisha
- Resource Type: thesis
- Date: 2024
From digital touchpoints to digital journeys: How shopping mindsets influence appraisal of omnichannel journeys
- Creator: Muthaffar, Aisha , Vilches-Montero, Sonia , Bravo-Olavarria, Renzo
- Resource Type: journal article
- Date: 2024
Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction
- Creator: Muthaffar, Aisha , Vilches-Montero, Sonia
- Resource Type: journal article
- Date: 2023
Exploring shoppers’ decision-making styles and acceptance of an omnichannel environment
- Creator: Muthaffar, Aisha , Vilches-Montero, Sonia
- Resource Type: conference paper
- Date: 2023
Maximising omnichannel shopping intention: the impact of experiencing flow and satisfaction
- Creator: Muthaffar, Aisha , Vilches-Montero, Sonia
- Resource Type: conference paper
- Date: 2023